woman wearing large designer frames

Designer Frames in Lincoln

Specs You'll Love to Wear

(402) 277-9980

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses


Some of the Popular Brands We Carry

Wiley X Ray-Ban Kate Spade Coach Gucci Calvin Klein Flexon Tom Ford Michael Kors Bebe Boss Tiffany Etnia Barcelona Longchamp Ogi DKNY Joseph Abboud Swarovski Steve Madden Nike WOOW Champion Oakley

40% Off Frames* + 25% Off Sunglasses**

Get a fresh look and sun-ready style! Enjoy 40% off eyeglass frames with a complete pair purchase, plus 25% off non-prescription sunglasses.

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply.**Must present offer at time of purchase. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, eyeglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 9/28/2025-12/31/2025. 25AEG-1129700.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.8
807 Reviews
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- Nov. 04, 2025
Thanks for taking care of our family eye care needs for over 20 years
- Nov. 01, 2025
The doctors are all really good and care alot about you and your vision needs.
- Oct. 31, 2025
If you have good insurance, EyeCare Specialties is a great place to get glasses. Great service, Grea... t selection of frames, and great lens options and add-ons.
- Oct. 25, 2025
Dr Krystal Rogge is very kind and honest. Always concerned about my personal eye health. In the atmo... sphere is very enjoyable. We need more eye doctors just like her.
- Oct. 15, 2025
Very friendly staff & Dr. Steger was great!
- Oct. 13, 2025
Very professional and great service
- Oct. 03, 2025
Aug 29 (Labor Day wknd)I was staying with grandkids in Lincoln, had a sore eye, and was leaving in... 3 days for Kentucky's Ark Encounter. Your office squeezed me in, got a quick exam and some drops!! All cleared up before my trip!! Thanks for your speedy timely help!! I was greatly blessed by Dr Rogge and your friendly and very capable staff!!
- Sep. 29, 2025
Someone recommended this store to me years ago to get new glasses. I must say the selection is HUGE.... Staff are very friendly and helpful, and the environment is peaceful.
- Sep. 22, 2025
Great doctors and staff. Glasses and frames are kind of expensive tho!
- Aug. 26, 2025
Dr. Brightman is Lincoln’s best. No questions asked!
- Aug. 25, 2025
Very good service. Friendly and kind staff.
- Aug. 20, 2025
Very thorough exams. Kind doctors.
- Aug. 11, 2025
Dr. Stille not only did a great job but explained everything in a conversational format.
- Aug. 06, 2025
Love Dr. Rogge and staff! She is always friendly and personable, yet professional. After an introduc... tory chat she’ll switch to serious mode and talk about the eyes so you know she’s taking care of the important stuff too. Tory, on staff, is great . In the past, when I’ve brought my elderly Mom, he’s been so great and patient with her. Happy to have this office in Lincoln!
- Jul. 30, 2025
The staff and doctors are knowledgeable, friendly, and helpful. They have a wide selection of frames... , but glasses are incredibly expensive even with vision insurance.
- Jun. 13, 2025
Dr Brightman is the best!
- May. 26, 2025
Dr. Stilles is great.
- Apr. 29, 2025
Excellent selection of glasses and the staff and providers are awesome!
- Apr. 15, 2025
Excellent care!
- Mar. 28, 2025
Dr. Stille is awesome! Very thorough. I had to make a last minute appointment due to my normal eye d... octor not being open. I was having some blurry vision due to some new medication and was advised to be seen by an eye doctor to make sure the health of my eyes were okay. The scheduling team was awesome and went above and beyond to see if someone could see me today and was able to get me in. Dr. Stille saw me and was very thorough and addressed my concerns. I am very very happy with my visit and would honestly love to come back. My husband is looking for a new eye doctor and have recommended Dr. Stille. Thank you so much!

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Quality Designer Frames in Lincoln

Our optometry practice in Lincoln

Photograph of Brian Brightman
Hours
  • Monday 8:00 am - 5:00 pm
  • Tuesday 8:00 am - 5:00 pm
  • Wednesday 8:00 am - 7:00 pm
  • Thursday 8:00 am - 5:00 pm
  • Friday 8:00 am - 5:00 pm
  • Saturday 8:00 am - 12:00 pm
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Spectera
  • Anthem
  • Anthem Blue Cross Blue Shield
  • EyeMed
  • Blue Cross
  • MetLife

young woman wearing stylish designer glasses

Level up your frame game at EyeCare Specialties - Pine Lake!

(402) 277-9980