Designer Frames in Lincoln

Specs You'll Love to Wear

(402) 420-2020

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses

Some of the Popular Brands We Carry

End of Year Savings: Sept 30-Dec 31

Have you taken full advantage of your insurance benefits and flexible spending account (FSA) this year? We are offering 40% Off Frames* + 25% off Sunglasses in addition to any unused benefits you may have.

If you’re enrolled in a Flexible Spending Account (FSA) or Health Savings Account (HSA), remember that most plans expire on December 31st.

You can apply your benefits towards vision-related services, including:

Comprehensive Eye Exams
Eyeglasses (Frames + Lenses)
Specialized Computer Glasses
Contact Lenses
Prescription Sunglasses

Terms

*Requires purchase of a complete prescription pair, including frame and lenses. Does not include sunglass frames, Barton Perreira, Cartier, Cazal, Chanel, Cutler and Gross, Dior, Dita Lancier, Fendi, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Persol, Ray-Ban, Robert Marc, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, accessories, contact lenses, or medical procedures. Cannot be combined with any other discounts, promotions, or insurance plans. Not valid on previous orders. Other restrictions may apply. See practice for full details. Offer valid 9/30/2024-12/31/2024. **Requires purchase of a complete prescription pair, including frame and lenses. Does not include eyeglass frames, Barton Perreira, Cartier, Cazal, Chanel, Cutler and Gross, Dior, Dita Lancier, Fendi, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Persol, Ray-Ban, Robert Marc, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, accessories, contact lenses, or medical procedures. Cannot be combined with any other discounts, promotions, or insurance plans. Not valid on previous orders. Other restrictions may apply. See practice for full details. Offer valid 9/30/2024-12/31/2024. 24AEG-836847.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!